From the lettering that inspired it, Gotham inherited an honest tone that’s assertive but never imposing, friendly but never folksy, confident but never aloof. Designed by Tobias Frere-Jones while partners at Hoefler & Frere-Jones, Gotham has a comprehensive range of weights and widths, and a character set that transcends the Latin alphabet.
The use of Gotham maintains visual consistency across multiple touchpoints, as well as a visual connection to the Ocean Horizons brandmark.
The Gotham collection is available from Hoefler & Co.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
Argentinian designer Julieta Ulanovsky of the design firm ZKYSKY drew inspiration from early 20th Century typographic nomenclature inBuenos Aires for Montserrat, a geometric sans serif. The open source Montserrat is a worthy and robust choice reflecting a contemporary and confident voice for the Ocean Horizons brand.
Use Montserrat in place of Gotham where licensing restricts access such as sales presentations and other non-creative communications.
Montserrat is an open source Google font
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
English type designer and Letraset veteranAlan Meeks released British Empire in 2017 asan attempt to re-create some of the typographic characteristics of countries within the former British Empire. Use British Empire selectively in headlines and decorative catchphrases.
The British Empire Family is available from MyFonts.com
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
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The quick brown fox jumps over the lazy dog.
Enchanted from Borges Lettering is a unique font that mimics the style of handwriting and brush scripts; yet it is neither. The use of Enchanted is limited to the Ocean Horizons tiered lockups and should never be used as titling or running copy when a tiered lockup is present.
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