The Ocean Horizons brand mark is made up of three components: The OH Sunburst, the OH Splashed Trawler, and the OH Wordmark.All three should be used together, with the OH Sunburst used only in the primary, two-color logo as noted in this manual.
Unless used as a single color,The OH Sunburst is always rendered in OH Orange.
The Ocean Horizons identity in this iteration is the primary brand mark for the category.The primary identity should be considered first, except for situations where color reproduction is limited, and otherwise noted in this manual.
The proportions or placement of anyof these elements should not be altered.Only use authorized digital artwork.
The Ocean Horizons logo is a highly legible brand mark that retains its readability in applications as small as .75." The overall width of the lockup, defined by the footprint of the OH Splashed Trawler, constitutes the left and right extremes determining the overall width. Ensure all elements of the Ocean Horizons brand mark remain legible across each application.
Should ideally be 1" and larger.Only use as small as .75" when form factor limits size.
Color is a key component of the Ocean Horizons brand identity. Our vivid color palette, OH Purple, OH Orange, and OH Black represents the Ocean Horizons brand at its most effective use.
Using these core colors in a consistent manner will build recognition for the Ocean Horizons brand, while also reinforcing a unified look and feel throughout the various branded applications.
Used as the primary brand color including the Oceans Horizon logo and typography in 2-color applications.
Used as an accent color including the Oceans Horizon logo and other tactical opportunities.
Used solid or as grays in full color applications for typography and other supporting content.
Always consider using a simple white background first with the Ocean Horizons primary logo.
When deciding which variation of the Ocean Horizons brand mark to use, consider legibility of the mark against the background it will be placed upon.
The examples expressed here reflect the most common backgrounds and the appropriate brand mark usage.
The preferred identity, in full color, should always be considered first. When print or production specifications dictate, or unique creative applications are desired, the Ocean Horizons black & white and reverse logos may be used.
Use the correct optimized digital artwork for black & white and reverse respectively, instead of re-coloring the primary brand mark.
The Ocean Horizons identity in this iteration is primarily used for packaging applications. It can also be considered for unique creative applications such as vertical banners or signage, and otherwise noted in this manual.
The proportions or placement of anyof these elements should not be altered.Only use authorized digital artwork.
The preferred arched identity, in full color, should always be considered first. When print or production specifications dictate, or unique creative applications are desired, the Ocean Horizons reverse logo may be used.
The examples expressed here reflect the most common backgrounds and the appropriate brand mark usage.
The preferred identity, in full color, should always be considered first. When printor production specifications dictate, or unique creative applications are desired, the Ocean Horizons arched black & whiteand reverse logos may be used.
Use the correct optimized digital artwork for black & white and reverse respectively, instead of re-coloring the primary brand mark.
The Ocean Horizons Quality Assured emblem is a seal that supports the primary brand mark. Never use the emblem in place of the primary logo, reserving use only as a decorative supporting element in tactics such as packaging, collateral, or websites.
The proportions or placement of anyof these elements should not be altered.Only use authorized digital artwork.
Always consider using a simple white background first with the Ocean Horizons primary logo.
When deciding which variation of theOcean Horizons brand mark to use, consider legibility of the mark against the background it will be placed upon.
The examples expressed here reflect the most common backgrounds and the appropriate brand mark usage.
The preferred identity, in full color, should always be considered first. When print or production specifications dictate, or unique creative applications are desired, the Ocean Horizons black & white and reverse logos may be used.
Use the correct optimized digital artwork for black & white and reverse respectively, instead of re-coloring the primary brand mark.
The Ocean Horizons brand identity must always be shown as stated in these guidelines. Do not alter the shape, color, or arrangement of the brand elements in any way.
Our tagline, “Our Lines Run Deeper” can be used independently, or presented as part of the Ocean Horizons Quality Assured seal.
The tagline’s most common use is as a general brand ad headline or in running copy, as part of the Ocean Horizons brand story and selling proposition.
